If they're building the matrix, who's creating the red pill?

Your news feed isn't reality—it's a carefully calculated version designed to keep you scrolling. Every post is filtered through algorithms with one goal: extracting your attention.

This isn't conspiracy—it's business. Big Tech profits by keeping you engaged at any cost, even as it distorts your perception of reality itself.
Have you noticed how different your world looks when you step away from screens? How quickly clarity returns when algorithms no longer mediate your experience? How differently do you think when your thoughts aren't constantly interrupted by notifications engineered to hook you?

The question isn't whether we're living in a constructed reality—we are. The question is: who will create the pathways out?

History shows us that genuine liberation rarely comes from the same institutions that profit from confinement. True alternatives emerge from collectives with different values, different visions, and different measures of success.

What would it mean to craft a digital space governed not by engagement metrics but by the quality of connection it facilitates? Not by time spent scrolling but by wisdom exchanged? Not by data harvested but by trust cultivated?

Perhaps the real "red pill" isn't a technology at all, but a collective awakening to the possibility of crafting authentic networks of trust—together.

Antti Kirjalainen